To enable me and my group to see whom the target audience is going to be, I have created a questionnaire which we shall hand out to the general public asking them if they would like to take part. We split the questionnaire into age group and gender so we were able to generalise on age and gender. The questionnaire was anonymous and included closed and open questions so the public could give their opinion in detail on some of the questions.
Here is an example of the questionnaire that was handed out;
1. Are you are Male or Female (circle appropriate)
2.What age range do you fit in to?
15-17 18-23 23-30 30-50 60+
3. What is your favourite type of genre (circle all that are appropriate)
Comedy Horror Thriller Love/Romantic Chick Flick
Musicals Science Fiction Films Crime & Gangster Films
Action Films Adventure Film
4. Could you please state when the last time when you watched a crime and gangster film was? And where did you watch it i.e. at home on DVD, cinema or internet download?
5. What would attract you most to watch a crime and gangster film? (Select more than one if necessary)
Actors Location of where film was being played
Director Advertisement and Previews
Storyline (Synopsis) Reviews
6. If a new blockbuster film came out which was a crime and gangster genre, had famous actors in what would be the chances of you going to see it at the cinema? Circle most appropriate.
Not Very Likely
Maybe If It Involved My Favourite Actors/ Actresses
Maybe as A one off
Very Likely
7. Is there anything that you would find inappropriate in a crime and gangster or anything that you would expect to see?
Would NOT expect
WOULD expect
After we collected all the questionnaires back me and the group sat down and went through the questionnaires and fount that our target population is ages 18 - 23 (with the exception from a few 15 - 17 years of age) and mostly males.
Going with this as our target audience we found that the last time they had watched this type of genre was at home on DVD or on the internet.
The actors and storyline we found on all of the questionnaires is what the general public circled as well as our target audience.
When it came to question 6 the majority of the questionnaires said either if it contained their favourite actor or actress or very likely.
The other questionnaires said that it wasn't very likely for them to go and watch a film of this genre. In question 7 our target audience as a whole said that they would expect killing, blood, good plot/storyline, money and a lot of 'gadgets'.
They said that they wouldn't expect friendship, strong moral values and to be viewed by children were the most popular answers that came up on the questionnaire.
Looking at the results of the questionnaire we now know that our target audience is going to be either a 15 or 18. We looked at what we can contain to make this film a 15 or 18 certificates and this is what we fount.
• 15 = Ages 15+
Allowed to portray the following;
Strong Violence, Frequent language, Portrayals of Sex, both verbally and actively, Nudity, Brief sexual violence scenes, Discriminating language and behaviour, Drug taking, Occasional Strong terms, Horror can be strong but not strong in gore and Only strong substance drug abuse will not be in a 15.
18 = Ages 18+
Allowed to portray the following;
Strong issues, Violence, Sex in real time not brief cut scenes, Sexual Violence and activity, Horror, with blood and gore, Discriminating language and behaviour, And Drugs as long as they are not promotional.
As we assessed these certificates our film would mostly come under a 15 certificate as it will include drug taking, discriminating behaviour and language and strong violence. But if we wanted to make the film an 18 this would be easy as we would just make the scenes that include drugs more in detail and would include more dicriminating language. However within the opening of the film, drug taking isn't shown, and no language is included as all the sound is Non - Diagetic.
